Innovative listening experience tested during The Dutch Masters

During The Dutch Masters on Sunday, March 15th at the Brabanthallen in ‘s-Hertogenbosch, an innovative listening experience will be tested that makes the live sporting experience more accessible to a wider group of fans. The Dutch Masters is one of the most prominent equestrian events in the Netherlands and is part of the prestigious Rolex Grand Slam of Show Jumping, placing it among the international elite of show jumping.

The event comprises four days of top-level show jumping and dressage competitions and attracts tens of thousands of equestrian enthusiasts to the Brabanthallen annually. In recent editions, an estimated 60,000+ spectators attended the event over the four days.

During this tournament, in collaboration with Rabobank, the event will explore whether this form of live audio coverage can contribute structurally to the fan experience during major sporting events. Visitors and followers outside the Brabanthallen can listen live via a simple listening link, TDM, without the use of additional hardware or physical headsets.

According to tournament director Marcel Hunze, this trial aligns with The Dutch Masters’ ambition to not only be a leading sporting event, but also a social and innovative leader. By providing space for this experiment, the event will explore how technology can contribute to a more inclusive sporting experience.

With live audio coverage, hearing-impaired fans, blind visitors, and visually impaired visitors can enjoy the matches without delay, wherever they feel most comfortable – in the Brabanthallen itself or elsewhere. At the same time, this form of coverage offers new opportunities for fan engagement: fans seeking additional depth, explanation, and background information on the sport will also gain an additional layer of experience.

The trial during The Dutch Masters serves as an exploration for a potential broader deployment in the future, with live audio experiences potentially becoming a permanent addition to the existing fan offerings.

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